According to a survey on luxury consumption in China in 2022, more than 60 percent of respondents said they bought luxury products from other brands than usual that year. In comparison, around 39 percent of respondents stayed loyal to their previous favorite brands.
Share of luxury consumers who bought products from other brands than their usual choices in China as of September 2022
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100ec.cn. (December 26, 2022). Share of luxury consumers who bought products from other brands than their usual choices in China as of September 2022 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1393590/china-share-of-luxury-consumers-who-switched-brands/
100ec.cn. "Share of luxury consumers who bought products from other brands than their usual choices in China as of September 2022." Chart. December 26, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1393590/china-share-of-luxury-consumers-who-switched-brands/
100ec.cn. (2022). Share of luxury consumers who bought products from other brands than their usual choices in China as of September 2022. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1393590/china-share-of-luxury-consumers-who-switched-brands/
100ec.cn. "Share of Luxury Consumers Who Bought Products from Other Brands than Their Usual Choices in China as of September 2022." Statista, Statista Inc., 26 Dec 2022, https://www.statista.com/statistics/1393590/china-share-of-luxury-consumers-who-switched-brands/
100ec.cn, Share of luxury consumers who bought products from other brands than their usual choices in China as of September 2022 Statista, https://www.statista.com/statistics/1393590/china-share-of-luxury-consumers-who-switched-brands/ (last visited January 08, 2025)
Share of luxury consumers who bought products from other brands than their usual choices in China as of September 2022 [Graph], 100ec.cn, December 26, 2022. [Online]. Available: https://www.statista.com/statistics/1393590/china-share-of-luxury-consumers-who-switched-brands/
