In 2022, the penetration rate for physical books, movies, music, and games bought online worldwide reached 23.8 percent. According to estimates from the Statista Digital Market Outlook, the penetration rate in the books, movies, music, and games e-commerce market is set to reach 34.8 percent by 2027.
Books, movies, music & games e-commerce penetration rate worldwide from 2017 to 2027 (in billions)
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Statista. (June 1, 2023). Books, movies, music & games e-commerce penetration rate worldwide from 2017 to 2027 (in billions) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/forecasts/1393511/book-music-video-ecommerce-penetration-rate-worldwide
Statista. "Books, movies, music & games e-commerce penetration rate worldwide from 2017 to 2027 (in billions)." Chart. June 1, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/forecasts/1393511/book-music-video-ecommerce-penetration-rate-worldwide
Statista. (2023). Books, movies, music & games e-commerce penetration rate worldwide from 2017 to 2027 (in billions). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/forecasts/1393511/book-music-video-ecommerce-penetration-rate-worldwide
Statista. "Books, Movies, Music & Games E-commerce Penetration Rate Worldwide from 2017 to 2027 (in Billions)." Statista, Statista Inc., 1 Jun 2023, https://www.statista.com/forecasts/1393511/book-music-video-ecommerce-penetration-rate-worldwide
Statista, Books, movies, music & games e-commerce penetration rate worldwide from 2017 to 2027 (in billions) Statista, https://www.statista.com/forecasts/1393511/book-music-video-ecommerce-penetration-rate-worldwide (last visited August 24, 2024)
Books, movies, music & games e-commerce penetration rate worldwide from 2017 to 2027 (in billions) [Graph], Statista, June 1, 2023. [Online]. Available: https://www.statista.com/forecasts/1393511/book-music-video-ecommerce-penetration-rate-worldwide