During a late 2022 survey carried out in the Republic of Ireland, 32 percent of responding adults stated they were willing to listen to advertising when listening to online audio radio, music, or podcasts in return for great free content. In the province of Munster, in the south of the country, the share stood at 40 percent.
Share of consumers who were willing to listen to advertising when listening to online audio content in return for free content in Ireland as of October 2022
Characteristic
Share of respondents
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Ireland. (November 15, 2022). Share of consumers who were willing to listen to advertising when listening to online audio content in return for free content in Ireland as of October 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1393491/audio-ads-free-content-ireland/
IAB Ireland. "Share of consumers who were willing to listen to advertising when listening to online audio content in return for free content in Ireland as of October 2022." Chart. November 15, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1393491/audio-ads-free-content-ireland/
IAB Ireland. (2022). Share of consumers who were willing to listen to advertising when listening to online audio content in return for free content in Ireland as of October 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1393491/audio-ads-free-content-ireland/
IAB Ireland. "Share of Consumers Who Were Willing to Listen to Advertising When Listening to Online Audio Content in Return for Free Content in Ireland as of October 2022." Statista, Statista Inc., 15 Nov 2022, https://www.statista.com/statistics/1393491/audio-ads-free-content-ireland/
IAB Ireland, Share of consumers who were willing to listen to advertising when listening to online audio content in return for free content in Ireland as of October 2022 Statista, https://www.statista.com/statistics/1393491/audio-ads-free-content-ireland/ (last visited August 24, 2024)
Share of consumers who were willing to listen to advertising when listening to online audio content in return for free content in Ireland as of October 2022 [Graph], IAB Ireland, November 15, 2022. [Online]. Available: https://www.statista.com/statistics/1393491/audio-ads-free-content-ireland/
