During a late 2022 survey carried out in the Republic of Ireland, 32 percent of responding adults stated they were willing to listen to advertising when listening to online audio radio, music, or podcasts in return for great free content. In the province of Munster, in the south of the country, the share stood at 40 percent.
Share of consumers who were willing to listen to advertising when listening to online audio content in return for free content in Ireland as of October 2022
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IAB Ireland. (November 15, 2022). Share of consumers who were willing to listen to advertising when listening to online audio content in return for free content in Ireland as of October 2022 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1393491/audio-ads-free-content-ireland/
IAB Ireland. "Share of consumers who were willing to listen to advertising when listening to online audio content in return for free content in Ireland as of October 2022." Chart. November 15, 2022. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1393491/audio-ads-free-content-ireland/
IAB Ireland. (2022). Share of consumers who were willing to listen to advertising when listening to online audio content in return for free content in Ireland as of October 2022. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1393491/audio-ads-free-content-ireland/
IAB Ireland. "Share of Consumers Who Were Willing to Listen to Advertising When Listening to Online Audio Content in Return for Free Content in Ireland as of October 2022." Statista, Statista Inc., 15 Nov 2022, https://www.statista.com/statistics/1393491/audio-ads-free-content-ireland/
IAB Ireland, Share of consumers who were willing to listen to advertising when listening to online audio content in return for free content in Ireland as of October 2022 Statista, https://www.statista.com/statistics/1393491/audio-ads-free-content-ireland/ (last visited October 31, 2024)
Share of consumers who were willing to listen to advertising when listening to online audio content in return for free content in Ireland as of October 2022 [Graph], IAB Ireland, November 15, 2022. [Online]. Available: https://www.statista.com/statistics/1393491/audio-ads-free-content-ireland/
