According to a consumer demand survey conducted by Capgemini Research Institute in late 2022, just under 80 percent of shoppers around the world said they would become more loyal towards companies that helped them during the challenging cost-of-living crisis. About 75 percent of respondents said they would purchase more products from them in the future as a result. For more Capgemini insights, click here.
Share of consumers that said they would be more loyal to companies that helped them during the cost-of-living crisis worldwide in 2022
Characteristic
I will be more loyal to companies that help me through this difficult time
I will purchase more products/services in the future from companies that help me through this difficult time
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Capgemini. (January 5, 2023). Share of consumers that said they would be more loyal to companies that helped them during the cost-of-living crisis worldwide in 2022 [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/1392827/loyalty-towards-helpful-companies-during-inflation/
Capgemini. "Share of consumers that said they would be more loyal to companies that helped them during the cost-of-living crisis worldwide in 2022." Chart. January 5, 2023. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/1392827/loyalty-towards-helpful-companies-during-inflation/
Capgemini. (2023). Share of consumers that said they would be more loyal to companies that helped them during the cost-of-living crisis worldwide in 2022. Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/1392827/loyalty-towards-helpful-companies-during-inflation/
Capgemini. "Share of Consumers That Said They Would Be More Loyal to Companies That Helped Them during The Cost-of-living Crisis Worldwide in 2022." Statista, Statista Inc., 5 Jan 2023, https://www.statista.com/statistics/1392827/loyalty-towards-helpful-companies-during-inflation/
Capgemini, Share of consumers that said they would be more loyal to companies that helped them during the cost-of-living crisis worldwide in 2022 Statista, https://www.statista.com/statistics/1392827/loyalty-towards-helpful-companies-during-inflation/ (last visited November 17, 2024)
Share of consumers that said they would be more loyal to companies that helped them during the cost-of-living crisis worldwide in 2022 [Graph], Capgemini, January 5, 2023. [Online]. Available: https://www.statista.com/statistics/1392827/loyalty-towards-helpful-companies-during-inflation/
