D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Get in touch with us nowConsumer loyalty to helpful companies during hard times worldwide 2022
According to a consumer demand survey conducted by Capgemini Research Institute in late 2022, just under 80 percent of shoppers around the world said they would become more loyal towards companies that helped them during the challenging cost-of-living crisis. About 75 percent of respondents said they would purchase more products from them in the future as a result. For more Capgemini insights, click here.
