A recent study in the United States reveal that half of the Baby Boomers' respondents (50 percent) knew nothing about the upcoming "Barbie" movie in 2023. However, 26 percent of GenZers and Millennials reported knowing a lot about the film, and 33 percent of each some of it.
Share of people who have heard of the “Barbie” movie in the United States in 2023, by generation
Characteristic
A lot
Some
Not much
Nothing at all
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Morning Consult. (June 7, 2023). Share of people who have heard of the “Barbie” movie in the United States in 2023, by generation [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1392754/barbie-movie-familiarity-generation-us/
Morning Consult. "Share of people who have heard of the “Barbie” movie in the United States in 2023, by generation ." Chart. June 7, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1392754/barbie-movie-familiarity-generation-us/
Morning Consult. (2023). Share of people who have heard of the “Barbie” movie in the United States in 2023, by generation . Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1392754/barbie-movie-familiarity-generation-us/
Morning Consult. "Share of People Who Have Heard of The “barbie” Movie in The United States in 2023, by Generation ." Statista, Statista Inc., 7 Jun 2023, https://www.statista.com/statistics/1392754/barbie-movie-familiarity-generation-us/
Morning Consult, Share of people who have heard of the “Barbie” movie in the United States in 2023, by generation Statista, https://www.statista.com/statistics/1392754/barbie-movie-familiarity-generation-us/ (last visited July 22, 2024)
Share of people who have heard of the “Barbie” movie in the United States in 2023, by generation [Graph], Morning Consult, June 7, 2023. [Online]. Available: https://www.statista.com/statistics/1392754/barbie-movie-familiarity-generation-us/