A late 2024 survey asked public relations (PR) professionals worldwide to select options they deemed to be risks that generative artificial intelligence (AI) posed to their industry. Approximately 75 percent of respondents already utilizing AI at work mentioned younger or newer PRs not learning the profession's principles and relying too heavily on such tools. That was also the top choice among AI-curious professionals, chosen by 71 percent of them. According to the same study, only one-fifth of PR agencies always disclosed AI usage to their clients.
Leading risks generative artificial intelligence (AI) posed to public relations (PR) according to PR professionals using AI and AI-curious worldwide as of December 2024
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Muck Rack. (January 14, 2025). Leading risks generative artificial intelligence (AI) posed to public relations (PR) according to PR professionals using AI and AI-curious worldwide as of December 2024 [Graph]. In Statista. Retrieved April 25, 2025, from https://www.statista.com/statistics/1392737/risks-generative-ai-pr/
Muck Rack. "Leading risks generative artificial intelligence (AI) posed to public relations (PR) according to PR professionals using AI and AI-curious worldwide as of December 2024." Chart. January 14, 2025. Statista. Accessed April 25, 2025. https://www.statista.com/statistics/1392737/risks-generative-ai-pr/
Muck Rack. (2025). Leading risks generative artificial intelligence (AI) posed to public relations (PR) according to PR professionals using AI and AI-curious worldwide as of December 2024. Statista. Statista Inc.. Accessed: April 25, 2025. https://www.statista.com/statistics/1392737/risks-generative-ai-pr/
Muck Rack. "Leading Risks Generative Artificial Intelligence (Ai) Posed to Public Relations (Pr) According to Pr Professionals Using Ai and Ai-curious Worldwide as of December 2024." Statista, Statista Inc., 14 Jan 2025, https://www.statista.com/statistics/1392737/risks-generative-ai-pr/
Muck Rack, Leading risks generative artificial intelligence (AI) posed to public relations (PR) according to PR professionals using AI and AI-curious worldwide as of December 2024 Statista, https://www.statista.com/statistics/1392737/risks-generative-ai-pr/ (last visited April 25, 2025)
Leading risks generative artificial intelligence (AI) posed to public relations (PR) according to PR professionals using AI and AI-curious worldwide as of December 2024 [Graph], Muck Rack, January 14, 2025. [Online]. Available: https://www.statista.com/statistics/1392737/risks-generative-ai-pr/
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