A late 2023 survey asked public relations (PR) professionals worldwide to select options they deemed to be risks that generative artificial intelligence (AI) posed to their industry. Approximately 67 percent of respondents already utilizing AI at work mentioned younger or newer PRs not learning the profession's principles and relying too heavily on such tools. That was also the top choice among AI-curious professionals, chosen by 74 percent of them. According to the same study, nearly two-thirds of responding global PRs used generative AI at work.
Leading risks generative artificial intelligence (AI) posed to public relations (PR) according to PR professionals using AI and AI-curious worldwide as of December 2023
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Muck Rack. (January 3, 2024). Leading risks generative artificial intelligence (AI) posed to public relations (PR) according to PR professionals using AI and AI-curious worldwide as of December 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1392737/risks-generative-ai-pr/
Muck Rack. "Leading risks generative artificial intelligence (AI) posed to public relations (PR) according to PR professionals using AI and AI-curious worldwide as of December 2023." Chart. January 3, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1392737/risks-generative-ai-pr/
Muck Rack. (2024). Leading risks generative artificial intelligence (AI) posed to public relations (PR) according to PR professionals using AI and AI-curious worldwide as of December 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1392737/risks-generative-ai-pr/
Muck Rack. "Leading Risks Generative Artificial Intelligence (Ai) Posed to Public Relations (Pr) According to Pr Professionals Using Ai and Ai-curious Worldwide as of December 2023." Statista, Statista Inc., 3 Jan 2024, https://www.statista.com/statistics/1392737/risks-generative-ai-pr/
Muck Rack, Leading risks generative artificial intelligence (AI) posed to public relations (PR) according to PR professionals using AI and AI-curious worldwide as of December 2023 Statista, https://www.statista.com/statistics/1392737/risks-generative-ai-pr/ (last visited December 21, 2024)
Leading risks generative artificial intelligence (AI) posed to public relations (PR) according to PR professionals using AI and AI-curious worldwide as of December 2023 [Graph], Muck Rack, January 3, 2024. [Online]. Available: https://www.statista.com/statistics/1392737/risks-generative-ai-pr/
