As of December 2024, around three-quarters (or 75 percent) of public relations (PR) professionals surveyed worldwide reported using generative artificial intelligence (genAI) solutions such as ChatGPT and DALL-E at work. Slightly more than a year and a half earlier, that share stood at 28 percent. Meanwhile, the percentage of PRs saying they did not plan to explore those tools declined from 15 to six percent. According to the same study, genAI's leading use among PRs was brainstorming.
Plans to explore generative artificial intelligence (AI) solutions in the workflow among public relations (PR) professionals worldwide from 2023 to 2024
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Plans to explore generative artificial intelligence (AI) solutions in the workflow among public relations (PR) professionals worldwide from 2023 to 2024
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
March 31 to April 25, 2023; November 2 to December 14, 2023; November 13 to December 17, 2024
Number of respondents
1,013*
Method of interview
Email survey
Supplementary notes
* Number of respondents as of December 2024. As of December 2023, 1,001 professionals were served; as of April 2023, 1,034 professionals were surveyed.
Data preceding 2024 retrieved from earlier releases.
Learn more about how Statista can support your business.
Muck Rack. (January 14, 2025). Plans to explore generative artificial intelligence (AI) solutions in the workflow among public relations (PR) professionals worldwide from 2023 to 2024 [Graph]. In Statista. Retrieved May 02, 2025, from https://www.statista.com/statistics/1392731/pr-plan-use-generative-ai/
Muck Rack. "Plans to explore generative artificial intelligence (AI) solutions in the workflow among public relations (PR) professionals worldwide from 2023 to 2024." Chart. January 14, 2025. Statista. Accessed May 02, 2025. https://www.statista.com/statistics/1392731/pr-plan-use-generative-ai/
Muck Rack. (2025). Plans to explore generative artificial intelligence (AI) solutions in the workflow among public relations (PR) professionals worldwide from 2023 to 2024. Statista. Statista Inc.. Accessed: May 02, 2025. https://www.statista.com/statistics/1392731/pr-plan-use-generative-ai/
Muck Rack. "Plans to Explore Generative Artificial Intelligence (Ai) Solutions in The Workflow among Public Relations (Pr) Professionals Worldwide from 2023 to 2024." Statista, Statista Inc., 14 Jan 2025, https://www.statista.com/statistics/1392731/pr-plan-use-generative-ai/
Muck Rack, Plans to explore generative artificial intelligence (AI) solutions in the workflow among public relations (PR) professionals worldwide from 2023 to 2024 Statista, https://www.statista.com/statistics/1392731/pr-plan-use-generative-ai/ (last visited May 02, 2025)
Plans to explore generative artificial intelligence (AI) solutions in the workflow among public relations (PR) professionals worldwide from 2023 to 2024 [Graph], Muck Rack, January 14, 2025. [Online]. Available: https://www.statista.com/statistics/1392731/pr-plan-use-generative-ai/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
