Podcaster & social media creator influence on podcast listeners in the U.S. 2023

Published by
Michele Majidi,
Oct 18, 2023
During a survey conducted among weekly podcast listeners in the United States and released in May 2023, 87 percent of Gen Y respondents said podcasters had often influenced them to change their mind on something they once believed in, while 72 percent said the same regarding social media influencers. Compared to Millennials, 81 percent of responding adult Gen Zers were influenced by podcasters, while the share of those influenced by social media creators added up to 53 percent.

Share of weekly podcast listeners influenced by podcast hosts and social media influencers in the United States as of May 2023, by generation

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Release date

June 2023

Region

United States

Survey time period

as of May 2023

Number of respondents

2,028*

Age group

18 years and older

Special properties

among weekly podcast listeners

Method of interview

Online survey

Supplementary notes

* Number of Adult Gen Z respondents: 624; Millennial respondents: 589; Gen X respondents: 427.

The source does not define each generation span or specify the survey date.

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Topics

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