Ad spending of Trip.com 2013-2023

Published by Agne Blazyte, May 7, 2024
In 2023, the advertising and promotion expenditure of Trip.com amounted to approximately 5.3 billion yuan, increasing from around 2.1 billion yuan in the previous year. Overall, the spending demonstrated a steady growth until 2018, a sudden decline during the COVID-19 pandemic, and a strong recovery in 2023.

Advertising and promotion expenses of Trip.com Group Ltd. from 2013 to 2023 (in billion yuan)

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Release date

April 2024

Region

China

Survey time period

2013 to 2023

Supplementary notes

Ctrip officially changed its name from “Ctrip.com International, Ltd.” to “Trip.com Group Ltd.” in October 2019.

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of May 2024).

Figures for earlier years have been taken from previous publications.

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