Mobile games share of mobile ad spend vs. mobile time spent in the U.S. 2020-2025

Published by Statista Research Department, Nov 22, 2024
In 2022, mobile games accounted for 10.7 percent of time spent with mobile media but only for 3.7 percent of mobile advertising spending in the United States. The share of time spent is expected to increase, the share of mobile ad spend will remain relatively constant.

Share of mobile games in mobile advertising spending vs. share of mobile games in mobile time spent in the United States from 2020 to 2025

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Release date

May 2023

Region

United States

Survey time period

2020 to 2022

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Topics

In-game advertising in the U.S.Mobile gaming market in the United StatesMobile gaming market leadersMobile gaming market worldwideMobile advertising and marketing in the U.S.
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