Advertising spending of the cosmetics and personal care industry in the United States amounted to around 4.32 billion U.S. dollars in 2021, slightly lower than in 2020. TV advertising accounted for nearly half of the total cosmetics and personal care ad spend in the country.
Cosmetics and personal care advertising spending in the United States from 2019 to 2021
(in billion U.S. dollars)
Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.
Figures include ad spending on cinema, magazines, newspapers, out-of-home, television, radio, and digital static display (excluding paid social and search).
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Nielsen. (December 16, 2022). Cosmetics and personal care advertising spending in the United States from 2019 to 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1391664/cosmetics-personal-care-ad-spend-united-states/
Nielsen. "Cosmetics and personal care advertising spending in the United States from 2019 to 2021 (in billion U.S. dollars)." Chart. December 16, 2022. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1391664/cosmetics-personal-care-ad-spend-united-states/
Nielsen. (2022). Cosmetics and personal care advertising spending in the United States from 2019 to 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1391664/cosmetics-personal-care-ad-spend-united-states/
Nielsen. "Cosmetics and Personal Care Advertising Spending in The United States from 2019 to 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1391664/cosmetics-personal-care-ad-spend-united-states/
Nielsen, Cosmetics and personal care advertising spending in the United States from 2019 to 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1391664/cosmetics-personal-care-ad-spend-united-states/ (last visited November 03, 2024)
Cosmetics and personal care advertising spending in the United States from 2019 to 2021 (in billion U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1391664/cosmetics-personal-care-ad-spend-united-states/
