In late 2022, just under half of consumers surveyed across the globe stated they were concerned about the privacy of their personal data when interacting with social media companies, making it the main type of enterpise shoppers were worried about. At only 30 percent, respondents to the survey were not anxious as frequently about how their personal data is used by retail companies.
Extent to which consumers are concerned about the privacy of their personal data when interacting with companies worldwide in 2022, by company type
Characteristic
Share of respondents*
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consumers who shopped online at least once in the previous year
Supplementary notes
This question was phrased by the source as follows: "To what extent, if at all, are you concerned about the privacy of your personal data when interacting with the following types of companies?"
* These figures reflect the share of respondents who answered "extremely concerned" or "very concerned."
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PwC. (February 14, 2023). Extent to which consumers are concerned about the privacy of their personal data when interacting with companies worldwide in 2022, by company type [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1391624/data-privacy-concerns-among-consumers-worldwide/
PwC. "Extent to which consumers are concerned about the privacy of their personal data when interacting with companies worldwide in 2022, by company type." Chart. February 14, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1391624/data-privacy-concerns-among-consumers-worldwide/
PwC. (2023). Extent to which consumers are concerned about the privacy of their personal data when interacting with companies worldwide in 2022, by company type. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1391624/data-privacy-concerns-among-consumers-worldwide/
PwC. "Extent to Which Consumers Are Concerned about The Privacy of Their Personal Data When Interacting with Companies Worldwide in 2022, by Company Type." Statista, Statista Inc., 14 Feb 2023, https://www.statista.com/statistics/1391624/data-privacy-concerns-among-consumers-worldwide/
PwC, Extent to which consumers are concerned about the privacy of their personal data when interacting with companies worldwide in 2022, by company type Statista, https://www.statista.com/statistics/1391624/data-privacy-concerns-among-consumers-worldwide/ (last visited July 27, 2024)
Extent to which consumers are concerned about the privacy of their personal data when interacting with companies worldwide in 2022, by company type [Graph], PwC, February 14, 2023. [Online]. Available: https://www.statista.com/statistics/1391624/data-privacy-concerns-among-consumers-worldwide/
