Fastest-growing advertising markets in Europe 2024

Published by
J. G. Navarro,
Nov 9, 2024
The source forecast that advertising spending in the United Kingdom will increase by approximately 3.5 percent in 2024 making it the fastest-growing ad market among the presented European regions. Italy and France will follow with growth rates of 3.1 and 2.4 percent, respectively. Central and Eastern Europe's ad expenditure was projected to rise by less than one percent that year. Collectively, Europe's share in global ad revenues will stand at an estimated 19.7 percent in 2024, according to the same sources.

Fastest-growing advertising markets in Europe in 2024

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Sources

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Release date

January 2024

Region

Europe

Survey time period

2022

Special properties

forecast

Supplementary notes

* Statista calculated the figure based on the source's data.

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Statistics on " Advertising in Europe "

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Other statistics that may interest you Advertising in Europe

Overview

6

Digital overview

6

United Kingdom

5

Germany

5

France

5

Italy

5

Spain

5

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Topics

Audio advertising in FrancePodcast industry in FranceOnline radio in FranceAdvertising in FranceDigital advertising in France
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