Tablet vendors' market share in Spain 2013-2024

In 2023, Samsung and Apple dominated the tablet vendor market in Spain, with Samsung growing its market share steadily since 2013, reaching the leading position in the second quarter of 2021. At a faster pace, Apple has significantly and continuously fallen in dominance of the market since 2013, dropping from nearly 74 percent to approximately 35 percent by 2023. Google, formerly in the top three, has decreased to nearly zero percent, while Xiaomi and bq appeared and grew steadily into the current top five. Huawei is the newest vendor in market to find its way into the leading positions, growing from zero to nearly nine percent of the country's market share within the last four years.