According to a recent survey led among American consumers, 37 percent of female and 26 percent of male respondents found the dynamic pricing model of movie theater seats to be very inappropriate. However, 19 percent of male respondents and nine percent of female ones agreed that it would be appropriate for movie theaters to charge more for the most desirable seats.
Share of consumers who think it is appropriate for movie theaters to have a variable pricing model for seats in the Unites States in 2023, by gender
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Morning Consult. (March 24, 2023). Share of consumers who think it is appropriate for movie theaters to have a variable pricing model for seats in the Unites States in 2023, by gender [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1391024/opinion-variable-pricing-model-theater-seats-gender-us/
Morning Consult. "Share of consumers who think it is appropriate for movie theaters to have a variable pricing model for seats in the Unites States in 2023, by gender ." Chart. March 24, 2023. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1391024/opinion-variable-pricing-model-theater-seats-gender-us/
Morning Consult. (2023). Share of consumers who think it is appropriate for movie theaters to have a variable pricing model for seats in the Unites States in 2023, by gender . Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1391024/opinion-variable-pricing-model-theater-seats-gender-us/
Morning Consult. "Share of Consumers Who Think It Is Appropriate for Movie Theaters to Have a Variable Pricing Model for Seats in The Unites States in 2023, by Gender ." Statista, Statista Inc., 24 Mar 2023, https://www.statista.com/statistics/1391024/opinion-variable-pricing-model-theater-seats-gender-us/
Morning Consult, Share of consumers who think it is appropriate for movie theaters to have a variable pricing model for seats in the Unites States in 2023, by gender Statista, https://www.statista.com/statistics/1391024/opinion-variable-pricing-model-theater-seats-gender-us/ (last visited January 09, 2025)
Share of consumers who think it is appropriate for movie theaters to have a variable pricing model for seats in the Unites States in 2023, by gender [Graph], Morning Consult, March 24, 2023. [Online]. Available: https://www.statista.com/statistics/1391024/opinion-variable-pricing-model-theater-seats-gender-us/
