In 2024, the United States alone accounted for an estimated 91.7 percent of traditional and 93.2 percent of digital advertising expenditures in North America. Canada's share in both types oscillated around five percent, while Mexico was forecast to account for the remaining percentages.
Distribution of traditional and digital advertising spending in North America in 2024, by country
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (June 3, 2024). Distribution of traditional and digital advertising spending in North America in 2024, by country [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/forecasts/1390482/share-traditional-digital-ad-spend-country-north-america
Statista. "Distribution of traditional and digital advertising spending in North America in 2024, by country." Chart. June 3, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/forecasts/1390482/share-traditional-digital-ad-spend-country-north-america
Statista. (2024). Distribution of traditional and digital advertising spending in North America in 2024, by country. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/forecasts/1390482/share-traditional-digital-ad-spend-country-north-america
Statista. "Distribution of Traditional and Digital Advertising Spending in North America in 2024, by Country." Statista, Statista Inc., 3 Jun 2024, https://www.statista.com/forecasts/1390482/share-traditional-digital-ad-spend-country-north-america
Statista, Distribution of traditional and digital advertising spending in North America in 2024, by country Statista, https://www.statista.com/forecasts/1390482/share-traditional-digital-ad-spend-country-north-america (last visited December 18, 2024)
Distribution of traditional and digital advertising spending in North America in 2024, by country [Graph], Statista, June 3, 2024. [Online]. Available: https://www.statista.com/forecasts/1390482/share-traditional-digital-ad-spend-country-north-america