U.S. beauty & hygiene digital Hispanic ad spend 2022 | Statista

According to the source's estimates, digital advertising spending in the beauty and hygiene industry with focus on the Hispanic audiences in the United States amounted to roughly 340.5 million U.S. dollars in 2022. Of this total, 44.3 million dollars were invested in promoting body care products. Digital ads for make-up products amounted to an estimated 15.4 million dollars.

Estimated digital advertising spending of the beauty and hygiene industry targeting Hispanic audiences in the United States in 2022, by category

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Release date

June 2023

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Region

United States

Survey time period

2022

Special properties

estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search

Supplementary notes

The date of release is the date of access.

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