Beauty advertisers in the United States spent around 373 million U.S. dollars in advertising in January 2023. According to the source's estimates, ad spend in the beauty industry decreased by roughly 25 percent compared to the previous month. In December 2022, advertising expenditures in the category reached 498.7 million dollars, likely boosted by the holiday season.
Beauty advertising spending in the United States from October 2022 to January 2023
(in million U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MediaRadar. (February 20, 2023). Beauty advertising spending in the United States from October 2022 to January 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1390395/beauty-ad-spend-us/
MediaRadar. "Beauty advertising spending in the United States from October 2022 to January 2023 (in million U.S. dollars)." Chart. February 20, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1390395/beauty-ad-spend-us/
MediaRadar. (2023). Beauty advertising spending in the United States from October 2022 to January 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1390395/beauty-ad-spend-us/
MediaRadar. "Beauty Advertising Spending in The United States from October 2022 to January 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 20 Feb 2023, https://www.statista.com/statistics/1390395/beauty-ad-spend-us/
MediaRadar, Beauty advertising spending in the United States from October 2022 to January 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1390395/beauty-ad-spend-us/ (last visited December 21, 2024)
Beauty advertising spending in the United States from October 2022 to January 2023 (in million U.S. dollars) [Graph], MediaRadar, February 20, 2023. [Online]. Available: https://www.statista.com/statistics/1390395/beauty-ad-spend-us/