U.S. leading keywords searched on the Apple App Store 2022-2023

Published by Laura Ceci, Sep 10, 2024
Between January 2022 and the end of June 2023, the keyword "instagram" was the most searched in the Apple App Store among mobile iOS users in the United States. Social media apps occupied the first position of the most search queries on the Apple App Store. Snapchat was the second most searched keyword in the examined period, with a max searched volume indexed at 98. The keyword "facebook" ranked third, with an index value of 95.

Most popular search queries on the Apple App Store for mobile users in the United States from January 2022 to June 2023 (index volume)

CharacteristicMax search volume
instagram 100
snapchat 98
facebook 95
tik tok 93
wordle 92
youtube 92
twitter 91
roblox 90
tinder 90
truth social 90
whatsapp 90
cash app 88
discord 88
Showing entries 1 to 13 (30 entries in total)
Created with Highcharts 7.2.2Max search volume10010098989595939392929292919190909090909090908888888888888888888887878787868686868686858585858585848484848484848484848484instagramsnapchatfacebooktik tokwordleyoutubetwitterrobloxtindertruth socialwhatsappcash appdiscordmessengernetflixredditgrindrspotifyamazongooglesubway surfersgmailtelegramtiktokamong usapex legendsdisneydoor dashfortnitehbo max
05101520253035404550556065707580859095100105110

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Source

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Release date

July 2023

Region

United States

Survey time period

January 1, 2022 to June 30, 2023

Special properties

part of a larger set of 500 keywords with the biggest volume ever recorded, data covering searches on the Apple App Store

Supplementary notes

According to the source 'Volume' or 'Search Popularity' are defined as "The volume is an integer ranging from 5 to 100 with a median around 27. It is an ”in-house” metric developed by Apple. It can be relatively well transcribed into a ”number of search” using an exponential (which depends on the country). A volume of 5 represents a random word which was never typed in a store keyword search recently. A volume of 100 represents the most popular word of the moment."

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