U.S. top iOS keywords 2023

Between January 2022 and the end of June 2023, the keyword "instagram" was the most searched in the Apple App Store among mobile iOS users in the United States. Social media apps occupied the first position of the most search queries on the Apple App Store. Snapchat was the second most searched keyword in the examined period, with a max searched volume indexed at 98. The keyword "facebook" ranked third, with an index value of 95.

Most popular search queries on the Apple App Store for mobile users in the United States from January 2022 to June 2023 (index volume)

Characteristic	Max search volume
instagram	100
snapchat	98
facebook	95
tik tok	93
wordle	92
youtube	92
twitter	91
roblox	90
tinder	90
truth social	90
whatsapp	90
cash app	88
discord	88
messenger	88
netflix	88
reddit	88
grindr	87
spotify	87
amazon	86
google	86
subway surfers	86
gmail	85
telegram	85
tiktok	85
among us	84
apex legends	84
disney	84
door dash	84
fortnite	84
hbo max	84

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Release date

July 2023

More information

Region

United States

Survey time period

January 1, 2022 to June 30, 2023

Special properties

part of a larger set of 500 keywords with the biggest volume ever recorded, data covering searches on the Apple App Store

Supplementary notes

According to the source 'Volume' or 'Search Popularity' are defined as "The volume is an integer ranging from 5 to 100 with a median around 27. It is an ”in-house” metric developed by Apple. It can be relatively well transcribed into a ”number of search” using an exponential (which depends on the country). A volume of 5 represents a random word which was never typed in a store keyword search recently. A volume of 100 represents the most popular word of the moment."

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