A survey conducted in 2020 among social media users in Australia revealed that just shy of 40 percent of respondents followed businesses or brands on social media. Around 62 percent of those surveyed following businesses or brands on social media did so to keep an eye out for discounts. Taking part in giveaways and looking for product information were also common reasons for following a business or brand on social media among Australia's social network users.
Reasons among consumers for following businesses and brands on social media platforms in Australia as of 2020
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Yellow. (July 14, 2020). Reasons among consumers for following businesses and brands on social media platforms in Australia as of 2020 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1390355/australia-reasons-for-following-businesses-and-brands-on-social-media/
Yellow. "Reasons among consumers for following businesses and brands on social media platforms in Australia as of 2020." Chart. July 14, 2020. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1390355/australia-reasons-for-following-businesses-and-brands-on-social-media/
Yellow. (2020). Reasons among consumers for following businesses and brands on social media platforms in Australia as of 2020. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1390355/australia-reasons-for-following-businesses-and-brands-on-social-media/
Yellow. "Reasons among Consumers for following Businesses and Brands on Social Media Platforms in Australia as of 2020." Statista, Statista Inc., 14 Jul 2020, https://www.statista.com/statistics/1390355/australia-reasons-for-following-businesses-and-brands-on-social-media/
Yellow, Reasons among consumers for following businesses and brands on social media platforms in Australia as of 2020 Statista, https://www.statista.com/statistics/1390355/australia-reasons-for-following-businesses-and-brands-on-social-media/ (last visited November 23, 2024)
Reasons among consumers for following businesses and brands on social media platforms in Australia as of 2020 [Graph], Yellow, July 14, 2020. [Online]. Available: https://www.statista.com/statistics/1390355/australia-reasons-for-following-businesses-and-brands-on-social-media/
