Viewing behavior after new content delay due to writers strike in the U.S. 2023

Published by
Julia Stoll,
Jun 14, 2023
Over 80 percent of U.S. respondents to a May 2023 survey would watch TV shows and movies they have already been meaning to watch if the production and release of new content were significantly delayed due to the writers strike. A further 56 percent stated that they would look for existing content that are not on their watch list, while 12 percent would watch more reality TV shows, news, or sports.
On May 2, 2023, the Writers Guild of America (WGA) went on strike as more than 11,000 writers demanded higher pay, fairer contracts, as well as provisions on AI such as ChatGPT.

Viewing behavior if production and release of new content were significantly delayed due to the writers strike in the United States as of May 2023

CharacteristicShare of respondents
I would watch shows/movies I have already been meaning to watch 81%
I would look for and watch existing shows/movies that are not already on my watch list 56%
I would rewatch shows/movies I have already watched 44%
I would watch more independent content creators 24%
I would watch less content in general 16%
I would watch more reality shows, news, or sports 12%
Other 3%
Showing entries 1 to 7 (7 entries in total)
Created with Highcharts 7.2.2Share of respondents81%81%56%56%44%44%24%24%16%16%12%12%3%3%I would watchshows/movies I havealready been meaning towatchI would look for and watchexisting shows/movies thatare not already on mywatch listI would rewatchshows/movies I havealready watchedI would watch moreindependent contentcreatorsI would watch less contentin generalI would watch more realityshows, news, or sportsOther
0%20%40%60%80%100%

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Release date

May 2023

Region

United States

Survey time period

May 12 to 15, 2023

Number of respondents

1,420 respondents

Age group

13 years and older

Special properties

TV time users

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