During a 2022 survey, approximately 69 percent of responding small and medium-sized businesses (SMBs) from the United States somewhat or strongly agreed that without the revenue generated by selling digital ads, they wouldn't be able to produce and/or share as much content. In the meantime, slightly more than 70 percent of respondents somewhat or strongly agreed that without the revenue generated by selling digital ads, their companies' entire business model would be impacted negatively.
Contribution of digital advertising revenues to the success of small and medium-sized publishers in the United States as of October 2022
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Data Catalyst Institute. (January 13, 2023). Contribution of digital advertising revenues to the success of small and medium-sized publishers in the United States as of October 2022 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1390270/contribution-digital-advertising-revenues-smb-publishers-usa/
Data Catalyst Institute. "Contribution of digital advertising revenues to the success of small and medium-sized publishers in the United States as of October 2022." Chart. January 13, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1390270/contribution-digital-advertising-revenues-smb-publishers-usa/
Data Catalyst Institute. (2023). Contribution of digital advertising revenues to the success of small and medium-sized publishers in the United States as of October 2022. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1390270/contribution-digital-advertising-revenues-smb-publishers-usa/
Data Catalyst Institute. "Contribution of Digital Advertising Revenues to The Success of Small and Medium-sized Publishers in The United States as of October 2022." Statista, Statista Inc., 13 Jan 2023, https://www.statista.com/statistics/1390270/contribution-digital-advertising-revenues-smb-publishers-usa/
Data Catalyst Institute, Contribution of digital advertising revenues to the success of small and medium-sized publishers in the United States as of October 2022 Statista, https://www.statista.com/statistics/1390270/contribution-digital-advertising-revenues-smb-publishers-usa/ (last visited October 02, 2024)
Contribution of digital advertising revenues to the success of small and medium-sized publishers in the United States as of October 2022 [Graph], Data Catalyst Institute, January 13, 2023. [Online]. Available: https://www.statista.com/statistics/1390270/contribution-digital-advertising-revenues-smb-publishers-usa/