Tablet vendors' market share in Germany 2013-2024

Published by
Federica Laricchia,
Oct 22, 2024

From 2013 to 2019, the German scenario of tablet vendors' market share was relatively steady, being majorly dominated by four main vendors: Apple, Samsung, Amazon, and Google, respectively. Still in this period, it is possible to see Samsung steadily growing, until it surpasses Apple in the third quarter of 2021, maintaining the leading position until the fourth quarter, in 2024. Additionally, Huawei enters strongly in the competition, shifting from zero to nearly four percent in only two quarters of 2019. The shift immediately boosted Huawei to third position, surpassing Google and Amazon until 2024.

Tablet vendors' quarterly market share in Germany from 1st quarter 2013 to 4th quarter 2024

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Release date

October 2024

Region

Germany

Survey time period

2013 to 2024

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