During a 2022 survey, roughly 73 percent of responding small and medium-sized businesses (SMBs) from the United States somewhat or strongly agreed that if they wouldn't be able to target people interested in their product/service with digital ads, then their company would be less profitable. In the meantime, almost 69 percent of respondents somewhat or strongly agreed that they wouldn't be able to launch and sustain their businesses without digital ads that allowed them to target people interested in their product/service.
Role of targeted digital advertising in the success of small and medium-sized businesses in the United States as of October 2022
Characteristic
If I was unable to target people interested in my product / service with digital ads, then my company would be
I would not have been able to launch and sustain my business without digital ads that allowed me to target
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Data Catalyst Institute. (January 13, 2023). Role of targeted digital advertising in the success of small and medium-sized businesses in the United States as of October 2022 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1390258/role-targeted-digital-advertising-success-smbs-us/
Data Catalyst Institute. "Role of targeted digital advertising in the success of small and medium-sized businesses in the United States as of October 2022." Chart. January 13, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1390258/role-targeted-digital-advertising-success-smbs-us/
Data Catalyst Institute. (2023). Role of targeted digital advertising in the success of small and medium-sized businesses in the United States as of October 2022. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1390258/role-targeted-digital-advertising-success-smbs-us/
Data Catalyst Institute. "Role of Targeted Digital Advertising in The Success of Small and Medium-sized Businesses in The United States as of October 2022." Statista, Statista Inc., 13 Jan 2023, https://www.statista.com/statistics/1390258/role-targeted-digital-advertising-success-smbs-us/
Data Catalyst Institute, Role of targeted digital advertising in the success of small and medium-sized businesses in the United States as of October 2022 Statista, https://www.statista.com/statistics/1390258/role-targeted-digital-advertising-success-smbs-us/ (last visited October 02, 2024)
Role of targeted digital advertising in the success of small and medium-sized businesses in the United States as of October 2022 [Graph], Data Catalyst Institute, January 13, 2023. [Online]. Available: https://www.statista.com/statistics/1390258/role-targeted-digital-advertising-success-smbs-us/