Out-of-home advertising spending has followed an increasing trend in Hungary over the past years, with traditional OOH advertising accounting for the larger share of the expenditure. As of 2022, the total out-of-home advertising spending measured at nearly 78 million euros, and by 2027, this figure is expected to increase to 104 billion euros, with digital surpassing traditional OOH advertising.
Out-of-home advertising spending in Hungary from 2017 to 2027, by segment
(in million euros)
Characteristic
Digital out-of-home advertising
Traditional out-of-home advertising
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Statista. (March 1, 2023). Out-of-home advertising spending in Hungary from 2017 to 2027, by segment (in million euros) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1390230/hungary-out-of-home-ad-spending-by-segment/
Statista. "Out-of-home advertising spending in Hungary from 2017 to 2027, by segment (in million euros)." Chart. March 1, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1390230/hungary-out-of-home-ad-spending-by-segment/
Statista. (2023). Out-of-home advertising spending in Hungary from 2017 to 2027, by segment (in million euros). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1390230/hungary-out-of-home-ad-spending-by-segment/
Statista. "Out-of-home Advertising Spending in Hungary from 2017 to 2027, by Segment (in Million Euros)." Statista, Statista Inc., 1 Mar 2023, https://www.statista.com/statistics/1390230/hungary-out-of-home-ad-spending-by-segment/
Statista, Out-of-home advertising spending in Hungary from 2017 to 2027, by segment (in million euros) Statista, https://www.statista.com/statistics/1390230/hungary-out-of-home-ad-spending-by-segment/ (last visited August 24, 2024)
Out-of-home advertising spending in Hungary from 2017 to 2027, by segment (in million euros) [Graph], Statista, March 1, 2023. [Online]. Available: https://www.statista.com/statistics/1390230/hungary-out-of-home-ad-spending-by-segment/