After growing by 32.2 percent in 2022, the automotive industry's estimated digital advertising spending in Latin America decreased by 1.4 percent in 2023. As a result, the automotive sector's online ad spend in Latin America stood below 237 million U.S. dollars in 2023.
Annual change in the automotive industry's digital advertising spending in Latin America between from 2020 to 2023
Characteristic
Change in estimated digital ad spend
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estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search; including the subsegments car accessories and maintenance, cars, trucks and buses, dealers, motorcycles, nautical and aeronautical, tires, industrial vehicles, and various
Supplementary notes
Statista calculated and rounded the figured based on the source's estimates.
Including data from Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, the Dominican Republic, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Uruguay, Venezuela, and Puerto Rico (which was included despite being an unincorporated territory of the United States).
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Admetricks, & Statista. (March 26, 2024). Annual change in the automotive industry's digital advertising spending in Latin America between from 2020 to 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1390174/change-automotive-digital-ad-spend-latin-america/
Admetricks, und Statista. "Annual change in the automotive industry's digital advertising spending in Latin America between from 2020 to 2023." Chart. March 26, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1390174/change-automotive-digital-ad-spend-latin-america/
Admetricks, Statista. (2024). Annual change in the automotive industry's digital advertising spending in Latin America between from 2020 to 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1390174/change-automotive-digital-ad-spend-latin-america/
Admetricks, and Statista. "Annual Change in The Automotive Industry's Digital Advertising Spending in Latin America between from 2020 to 2023." Statista, Statista Inc., 26 Mar 2024, https://www.statista.com/statistics/1390174/change-automotive-digital-ad-spend-latin-america/
Admetricks & Statista, Annual change in the automotive industry's digital advertising spending in Latin America between from 2020 to 2023 Statista, https://www.statista.com/statistics/1390174/change-automotive-digital-ad-spend-latin-america/ (last visited July 22, 2024)
Annual change in the automotive industry's digital advertising spending in Latin America between from 2020 to 2023 [Graph], Admetricks, & Statista, March 26, 2024. [Online]. Available: https://www.statista.com/statistics/1390174/change-automotive-digital-ad-spend-latin-america/
