In 2023, the automotive industry spent an estimated 236.5 million U.S. dollars on digital advertising in Latin America, down from nearly 240 million dollars a year earlier. Jeep, Chevrolet, and Fiat were among the automotive segment's top digital advertisers in Brazil in 2023.
Automotive industry's digital advertising spending in Latin America from 2019 to 2023
(in million U.S. dollars)
Characteristic
Estimated digital ad spend in million U.S. dollars
estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search; including the subsegments car accessories and maintenance, cars, trucks and buses, dealers, motorcycles, nautical and aeronautical, tires, industrial vehicles, and various
Supplementary notes
Including data from Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, the Dominican Republic, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Uruguay, Venezuela, and Puerto Rico (which was included despite being an unincorporated territory of the United States).
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Admetricks. (March 25, 2024). Automotive industry's digital advertising spending in Latin America from 2019 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 12, 2024, from https://www.statista.com/statistics/1390166/automotive-digital-ad-spend-latin-america/
Admetricks. "Automotive industry's digital advertising spending in Latin America from 2019 to 2023 (in million U.S. dollars)." Chart. March 25, 2024. Statista. Accessed November 12, 2024. https://www.statista.com/statistics/1390166/automotive-digital-ad-spend-latin-america/
Admetricks. (2024). Automotive industry's digital advertising spending in Latin America from 2019 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 12, 2024. https://www.statista.com/statistics/1390166/automotive-digital-ad-spend-latin-america/
Admetricks. "Automotive Industry's Digital Advertising Spending in Latin America from 2019 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 25 Mar 2024, https://www.statista.com/statistics/1390166/automotive-digital-ad-spend-latin-america/
Admetricks, Automotive industry's digital advertising spending in Latin America from 2019 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1390166/automotive-digital-ad-spend-latin-america/ (last visited November 12, 2024)
Automotive industry's digital advertising spending in Latin America from 2019 to 2023 (in million U.S. dollars) [Graph], Admetricks, March 25, 2024. [Online]. Available: https://www.statista.com/statistics/1390166/automotive-digital-ad-spend-latin-america/
