According to a 2024 survey, over half of B2B buyers complained about poor user experience in Europe. This represented the biggest pai point at the checkout, alongside with real-time product availability, at 39 percent.
Share of B2B buyers experiencing issues at the online checkout in Europe in 2024
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Hokodo. (February 27, 2024). Share of B2B buyers experiencing issues at the online checkout in Europe in 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1390132/b2b-online-checkout-challenges/
Hokodo. "Share of B2B buyers experiencing issues at the online checkout in Europe in 2024." Chart. February 27, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1390132/b2b-online-checkout-challenges/
Hokodo. (2024). Share of B2B buyers experiencing issues at the online checkout in Europe in 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1390132/b2b-online-checkout-challenges/
Hokodo. "Share of B2b Buyers Experiencing Issues at The Online Checkout in Europe in 2024." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/1390132/b2b-online-checkout-challenges/
Hokodo, Share of B2B buyers experiencing issues at the online checkout in Europe in 2024 Statista, https://www.statista.com/statistics/1390132/b2b-online-checkout-challenges/ (last visited December 22, 2024)
Share of B2B buyers experiencing issues at the online checkout in Europe in 2024 [Graph], Hokodo, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/1390132/b2b-online-checkout-challenges/
