Ranking of the most noticed brands Germany 2022

Published by
Kasia Davies,
Jan 24, 2024
In 2022, the most noticed brands in Germany were Deutsche Telekom and amazon.de, with 2.8 percent of people stating that they had seen an advert for these brands recently.

Ranking of the most noticed brands in advertising in Germany from January to December 2022

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Source

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Release date

December 2022

Region

Germany

Survey time period

January to December 2022

Number of respondents

12,603 respondents

Age group

18 years and older

Special properties

monthly online surveys; unaided query; Mentions from 0.8 percent

Supplementary notes

This question was phrased by the source as follows: "Which brands have you recently seen a lot of advertising for? Please do not just consider TV advertising but also adverts on the radio, in newspapers/magazines, on the internet and at the cinema or on billboards. Please only write the first brand you think of. (So just name one brand.) "

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Statistics on " Advertising in Germany "

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Other statistics that may interest you Advertising in Germany

Overview

7

Television advertising

7

Print advertising

6

Internet advertising

8

Radio advertising

6

Out-of-home and cinema advertising

6

Agency rankings

4

Advertising impact

3

Forecasts

8

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Topics

Advertising in GermanyAdvertising in EuropeAdvertising in the NordicsAdvertising in PolandAdvertising and market research companies in Italy
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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