Deloitte held the title of the world's strongest business-to-business (B2B) brand in 2023. The accountancy and audit company had a Brand Strength Index of 91.3 on a 100-point scale. EY and Petronas came next, each with 89.9 and 89.4 points, respectively.
Strongest business-to-business (B2B) brands worldwide in 2023
(index score)
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