According to a survey conducted in 2022, shoppers in the United States were most likely to have used a try-before-you-buy feature when shopping online for fashion items, with 31 percent of respondents reporting having used one before. In comparison, only 17 percent of respondents reported having used a virtual try-on feature.
Digital shopping tools used by consumers buying fashion in the United States as of 2022
Characteristic
Virtual try-on
Try before you buy
Body scan recommendation
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Harris Poll. (September 9, 2022). Digital shopping tools used by consumers buying fashion in the United States as of 2022 [Graph]. In Statista. Retrieved July 06, 2024, from https://www.statista.com/statistics/1389989/us-digital-shopping-tools-fashion-buyers/
Harris Poll. "Digital shopping tools used by consumers buying fashion in the United States as of 2022." Chart. September 9, 2022. Statista. Accessed July 06, 2024. https://www.statista.com/statistics/1389989/us-digital-shopping-tools-fashion-buyers/
Harris Poll. (2022). Digital shopping tools used by consumers buying fashion in the United States as of 2022. Statista. Statista Inc.. Accessed: July 06, 2024. https://www.statista.com/statistics/1389989/us-digital-shopping-tools-fashion-buyers/
Harris Poll. "Digital Shopping Tools Used by Consumers Buying Fashion in The United States as of 2022." Statista, Statista Inc., 9 Sep 2022, https://www.statista.com/statistics/1389989/us-digital-shopping-tools-fashion-buyers/
Harris Poll, Digital shopping tools used by consumers buying fashion in the United States as of 2022 Statista, https://www.statista.com/statistics/1389989/us-digital-shopping-tools-fashion-buyers/ (last visited July 06, 2024)
Digital shopping tools used by consumers buying fashion in the United States as of 2022 [Graph], Harris Poll, September 9, 2022. [Online]. Available: https://www.statista.com/statistics/1389989/us-digital-shopping-tools-fashion-buyers/