According to a study conducted in 2022, online shoppers in the United States were most comfortable with sharing their birthdate when creating accounts or completing purchases on both social media or retailer sites. Shoppers were least comfortable with sharing payment information on social media for the same reasons, and location history when it came to retailers.
Share of online shoppers who are comfortable sharing personal information with retailers and social media companies in the United States as of 2022
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Harris Poll. (September 9, 2022). Share of online shoppers who are comfortable sharing personal information with retailers and social media companies in the United States as of 2022 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1389970/us-online-shopper-comfort-sharing-information-social-media-retailers/
Harris Poll. "Share of online shoppers who are comfortable sharing personal information with retailers and social media companies in the United States as of 2022." Chart. September 9, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1389970/us-online-shopper-comfort-sharing-information-social-media-retailers/
Harris Poll. (2022). Share of online shoppers who are comfortable sharing personal information with retailers and social media companies in the United States as of 2022. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1389970/us-online-shopper-comfort-sharing-information-social-media-retailers/
Harris Poll. "Share of Online Shoppers Who Are Comfortable Sharing Personal Information with Retailers and Social Media Companies in The United States as of 2022." Statista, Statista Inc., 9 Sep 2022, https://www.statista.com/statistics/1389970/us-online-shopper-comfort-sharing-information-social-media-retailers/
Harris Poll, Share of online shoppers who are comfortable sharing personal information with retailers and social media companies in the United States as of 2022 Statista, https://www.statista.com/statistics/1389970/us-online-shopper-comfort-sharing-information-social-media-retailers/ (last visited January 08, 2025)
Share of online shoppers who are comfortable sharing personal information with retailers and social media companies in the United States as of 2022 [Graph], Harris Poll, September 9, 2022. [Online]. Available: https://www.statista.com/statistics/1389970/us-online-shopper-comfort-sharing-information-social-media-retailers/