A survey conducted in July 2020 among online consumers in Australia revealed that just under two-thirds of social shoppers were female. Around one-third of consumers shopping through social media networks were male.
Share of shoppers purchasing through social media platforms in Australia as of July 2020, by gender
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Capterra. (September 3, 2020). Share of shoppers purchasing through social media platforms in Australia as of July 2020, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1389924/australia-gender-breakdown-of-social-commerce-shoppers/
Capterra. "Share of shoppers purchasing through social media platforms in Australia as of July 2020, by gender." Chart. September 3, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1389924/australia-gender-breakdown-of-social-commerce-shoppers/
Capterra. (2020). Share of shoppers purchasing through social media platforms in Australia as of July 2020, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1389924/australia-gender-breakdown-of-social-commerce-shoppers/
Capterra. "Share of Shoppers Purchasing through Social Media Platforms in Australia as of July 2020, by Gender." Statista, Statista Inc., 3 Sep 2020, https://www.statista.com/statistics/1389924/australia-gender-breakdown-of-social-commerce-shoppers/
Capterra, Share of shoppers purchasing through social media platforms in Australia as of July 2020, by gender Statista, https://www.statista.com/statistics/1389924/australia-gender-breakdown-of-social-commerce-shoppers/ (last visited December 22, 2024)
Share of shoppers purchasing through social media platforms in Australia as of July 2020, by gender [Graph], Capterra, September 3, 2020. [Online]. Available: https://www.statista.com/statistics/1389924/australia-gender-breakdown-of-social-commerce-shoppers/
