According to a study conducted in 2022, Instagram was the most popular social media platform for users to directly purchase fashion items on, with 66 percent of respondents reporting using the app for this purpose. Facebook and YouTube ranked second, both reported by 43 percent of respondents.
Social media platforms used to directly purchase fashion items in the United States as of 2022
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Harris Poll. (September 9, 2022). Social media platforms used to directly purchase fashion items in the United States as of 2022 [Graph]. In Statista. Retrieved July 06, 2024, from https://www.statista.com/statistics/1389883/social-media-direct-fashion-purchases-us/
Harris Poll. "Social media platforms used to directly purchase fashion items in the United States as of 2022." Chart. September 9, 2022. Statista. Accessed July 06, 2024. https://www.statista.com/statistics/1389883/social-media-direct-fashion-purchases-us/
Harris Poll. (2022). Social media platforms used to directly purchase fashion items in the United States as of 2022. Statista. Statista Inc.. Accessed: July 06, 2024. https://www.statista.com/statistics/1389883/social-media-direct-fashion-purchases-us/
Harris Poll. "Social Media Platforms Used to Directly Purchase Fashion Items in The United States as of 2022." Statista, Statista Inc., 9 Sep 2022, https://www.statista.com/statistics/1389883/social-media-direct-fashion-purchases-us/
Harris Poll, Social media platforms used to directly purchase fashion items in the United States as of 2022 Statista, https://www.statista.com/statistics/1389883/social-media-direct-fashion-purchases-us/ (last visited July 06, 2024)
Social media platforms used to directly purchase fashion items in the United States as of 2022 [Graph], Harris Poll, September 9, 2022. [Online]. Available: https://www.statista.com/statistics/1389883/social-media-direct-fashion-purchases-us/