According to a study conducted in 2022, Instagram was the most popular social media platform for users to directly purchase fashion items on, with 66 percent of respondents reporting using the app for this purpose. Facebook and YouTube ranked second, both reported by 43 percent of respondents.
Social media platforms used to directly purchase fashion items in the United States as of 2022
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Harris Poll. (September 9, 2022). Social media platforms used to directly purchase fashion items in the United States as of 2022 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1389883/social-media-direct-fashion-purchases-us/
Harris Poll. "Social media platforms used to directly purchase fashion items in the United States as of 2022." Chart. September 9, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1389883/social-media-direct-fashion-purchases-us/
Harris Poll. (2022). Social media platforms used to directly purchase fashion items in the United States as of 2022. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1389883/social-media-direct-fashion-purchases-us/
Harris Poll. "Social Media Platforms Used to Directly Purchase Fashion Items in The United States as of 2022." Statista, Statista Inc., 9 Sep 2022, https://www.statista.com/statistics/1389883/social-media-direct-fashion-purchases-us/
Harris Poll, Social media platforms used to directly purchase fashion items in the United States as of 2022 Statista, https://www.statista.com/statistics/1389883/social-media-direct-fashion-purchases-us/ (last visited January 08, 2025)
Social media platforms used to directly purchase fashion items in the United States as of 2022 [Graph], Harris Poll, September 9, 2022. [Online]. Available: https://www.statista.com/statistics/1389883/social-media-direct-fashion-purchases-us/
