Personalized products and formats from publishing companies in Germany 2022

Published by
Kasia Davies,
Jan 8, 2024
In 2022, around 43 percent of publishing houses in Germany completely personalized their newsletter that was sent out to customers via email. Around 50 percent of companies partially personalized their social media communication.

To what extent has your publishing company personalized ot is planning to personalize the following products?

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Release date

November 2022

Region

Germany

Survey time period

May 2022

Number of respondents

160 German publishing houses

Method of interview

Online survey

Supplementary notes

The source does not provide any information regarding exceeding or missing percentage points to 100 percent.

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Statistics on " Publishing industry in Germany "

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Other statistics that may interest you Publishing industry in Germany

Overview

6

Book market

8

E-book market

4

Newspaper market

6

Magazine market

6

E-papers

5

Forecasts

5

Further related statistics

10

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Topics

The publishing industry in GermanyPrinted media in EuropeMedia usage in EuropePublishing houses in FranceBook industry in Spain
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Access limited to Free Statistics. Premium Statistics are not included.
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