In 2022, around 46 percent of publishing houses in Germany thought that the reading or usage history of customers was very relevant for personalization. In contrast, only eight percent thought that information on the software that customers used was very relevant.
What data and information is important from the point of view of your publisher for the creation and distribution of personalized offers? What should be considered when creating personalized offers?
This question was phrased by the source as follows: "Provided that data protection regulations are complied with: Which data and information is important from the point of view of your publisher for the creation and sale of personalized offers? What should be taken into account when creating personalized offers?"
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KPMG. (November 7, 2022). What data and information is important from the point of view of your publisher for the creation and distribution of personalized offers? What should be considered when creating personalized offers? [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1389814/data-needed-personalization-publishers-germany/
KPMG. "What data and information is important from the point of view of your publisher for the creation and distribution of personalized offers? What should be considered when creating personalized offers?." Chart. November 7, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1389814/data-needed-personalization-publishers-germany/
KPMG. (2022). What data and information is important from the point of view of your publisher for the creation and distribution of personalized offers? What should be considered when creating personalized offers?. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1389814/data-needed-personalization-publishers-germany/
KPMG. "What Data and Information Is Important from The Point of View of Your Publisher for The Creation and Distribution of Personalized Offers? What Should Be Considered When Creating Personalized Offers?." Statista, Statista Inc., 7 Nov 2022, https://www.statista.com/statistics/1389814/data-needed-personalization-publishers-germany/
KPMG, What data and information is important from the point of view of your publisher for the creation and distribution of personalized offers? What should be considered when creating personalized offers? Statista, https://www.statista.com/statistics/1389814/data-needed-personalization-publishers-germany/ (last visited January 08, 2025)
What data and information is important from the point of view of your publisher for the creation and distribution of personalized offers? What should be considered when creating personalized offers? [Graph], KPMG, November 7, 2022. [Online]. Available: https://www.statista.com/statistics/1389814/data-needed-personalization-publishers-germany/
