Samsung Pay use in India 2024

Samsung Pay adoption for in-store payments in India was slightly lower in 2024 than it was in early 2020, signaling declining use among consumers. This is according to two different questions asked throughout multiple surveys from Statista's Consumer Insights. The numbers shown here refer to the share of respondents who indicated they used Samsung Pay in the last 12 months, either for POS transactions with a mobile device in stores and restaurants or for online shopping. Less than one out of 10 respondents from India indicated they had used Samsung Pay in a POS setting between July 3, 2023, to June 17, 2024 - with no additional respondents saying they used Samsung Pay during this same time for online payments.

Samsung Pay usage either for online payments or at POS in India from 1st quarter of 2021 to 2nd quarter of 2024

Characteristic	Stores, restaurants or other POS	Online
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Release date

July 2024

More information

Region

India

Survey time period

July 3, 2023, to June 17, 2024

Number of respondents

12,000+ per country

Age group

18-64 years

Special properties

Internet users; respondents who used online payment methods or mobile payment methods in the past 12 months

Method of interview

Online survey

Supplementary notes

The questions were phrased by the source as follows: "Which online payment services have you used in the past 12 months? (multi-pick)" and "Which of these services have you used in the past 12 months to pay in stores, restaurants or other points of sale with your smartphone? (multi-pick)".

Some countries in Statista's Global Consumer Survey are part of an extended questionnaire. More information on the methodology can be found here.

For countries/territories receiving the extended questionnaire the Global Consumer Survey utilizes a rolling survey system with four survey waves per year: The most recent data set contains the interviews of the last 12 months. This ensures trend stability and a higher number of interviews available for analysis, allowing you to adequately analyze smaller target groups, media and brands.

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