In 2022, around 71 percent of publishing houses in Germany thought that personalization was very useful when it came to marketing and interacting with customers. In contrast only 10 percent thought that it was very useful for the layout of products to be personalized.
In which areas, in your opinion, is personalization useful and reasonable?
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KPMG. (November 7, 2022). In which areas, in your opinion, is personalization useful and reasonable? [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1389793/personalization-publishing-sector-germany/
KPMG. "In which areas, in your opinion, is personalization useful and reasonable?." Chart. November 7, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1389793/personalization-publishing-sector-germany/
KPMG. (2022). In which areas, in your opinion, is personalization useful and reasonable?. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1389793/personalization-publishing-sector-germany/
KPMG. "In Which Areas, in Your Opinion, Is Personalization Useful and Reasonable?." Statista, Statista Inc., 7 Nov 2022, https://www.statista.com/statistics/1389793/personalization-publishing-sector-germany/
KPMG, In which areas, in your opinion, is personalization useful and reasonable? Statista, https://www.statista.com/statistics/1389793/personalization-publishing-sector-germany/ (last visited January 08, 2025)
In which areas, in your opinion, is personalization useful and reasonable? [Graph], KPMG, November 7, 2022. [Online]. Available: https://www.statista.com/statistics/1389793/personalization-publishing-sector-germany/
