According to a survey conducted in October 2022, nearly 49 percent of respondents reported that being able to see the product before purchasing it motivated them to buy beauty and cosmetic products in physical stores. Owning the product right away followed with 39.4 percent of respondents.
Leading reasons for purchasing beauty and cosmetic products in physical stores in Japan as of October 2022
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Neo Marketing. (May 11, 2023). Leading reasons for purchasing beauty and cosmetic products in physical stores in Japan as of October 2022 [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/1389785/japan-reasons-to-buy-cosmetics-in-stores/
Neo Marketing. "Leading reasons for purchasing beauty and cosmetic products in physical stores in Japan as of October 2022." Chart. May 11, 2023. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/1389785/japan-reasons-to-buy-cosmetics-in-stores/
Neo Marketing. (2023). Leading reasons for purchasing beauty and cosmetic products in physical stores in Japan as of October 2022. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/1389785/japan-reasons-to-buy-cosmetics-in-stores/
Neo Marketing. "Leading Reasons for Purchasing Beauty and Cosmetic Products in Physical Stores in Japan as of October 2022." Statista, Statista Inc., 11 May 2023, https://www.statista.com/statistics/1389785/japan-reasons-to-buy-cosmetics-in-stores/
Neo Marketing, Leading reasons for purchasing beauty and cosmetic products in physical stores in Japan as of October 2022 Statista, https://www.statista.com/statistics/1389785/japan-reasons-to-buy-cosmetics-in-stores/ (last visited November 04, 2024)
Leading reasons for purchasing beauty and cosmetic products in physical stores in Japan as of October 2022 [Graph], Neo Marketing, May 11, 2023. [Online]. Available: https://www.statista.com/statistics/1389785/japan-reasons-to-buy-cosmetics-in-stores/