According to a survey conducted in October 2022, nearly 49 percent of respondents reported that being able to see the product before purchasing it motivated them to buy beauty and cosmetic products in physical stores. Owning the product right away followed with 39.4 percent of respondents.
Leading reasons for purchasing beauty and cosmetic products in physical stores in Japan as of October 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Neo Marketing. (May 11, 2023). Leading reasons for purchasing beauty and cosmetic products in physical stores in Japan as of October 2022 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1389785/japan-reasons-to-buy-cosmetics-in-stores/
Neo Marketing. "Leading reasons for purchasing beauty and cosmetic products in physical stores in Japan as of October 2022." Chart. May 11, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1389785/japan-reasons-to-buy-cosmetics-in-stores/
Neo Marketing. (2023). Leading reasons for purchasing beauty and cosmetic products in physical stores in Japan as of October 2022. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1389785/japan-reasons-to-buy-cosmetics-in-stores/
Neo Marketing. "Leading Reasons for Purchasing Beauty and Cosmetic Products in Physical Stores in Japan as of October 2022." Statista, Statista Inc., 11 May 2023, https://www.statista.com/statistics/1389785/japan-reasons-to-buy-cosmetics-in-stores/
Neo Marketing, Leading reasons for purchasing beauty and cosmetic products in physical stores in Japan as of October 2022 Statista, https://www.statista.com/statistics/1389785/japan-reasons-to-buy-cosmetics-in-stores/ (last visited November 23, 2024)
Leading reasons for purchasing beauty and cosmetic products in physical stores in Japan as of October 2022 [Graph], Neo Marketing, May 11, 2023. [Online]. Available: https://www.statista.com/statistics/1389785/japan-reasons-to-buy-cosmetics-in-stores/