Ireland: leading in-store purchases in the past 12 months

When asked which of the following items they had bought in a physical store in the past 12 months in early 2024, consumers in Ireland most frequently responded with "clothing." Specifically, approximately two-thirds of Irish respondents said they had purchased apparel in-store in the past year. Around half of surveyed consumers had also bought food, beverages, footwear, and drugstore products offline. Interestingly, about two percent of survey respondents claimed not to have purchased anything offline in the last year.

Share of consumers in Ireland who bought products in-store in the past 12 months in 2024, by product category

Characteristic	Share of respondents
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Number of respondents

2,085 respondents

Age group

18-64 years

Special properties

residential online population

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these items have you bought in store in the past 12 months?"

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