Quarterly Alipay penetration, online or offline, in Italy 2018-2024
Alipay adoption for POS payments in Italy was lower in 2024 than it was in early 2020, as its use among consumers was relatively small. This is according to two different questions asked throughout multiple surveys from Statista's Consumer Insights. The numbers shown here refer to the share of respondents who indicated they used Alipay. Less than one out of 10 respondents from Italy indicated they had used Alipay in a POS setting between July 2023 and June 2024 - with no additional respondents saying they used Alipay during this same time for online payments.