In 2023, Nike and adidas were the most powerful sportswear brands in the world. Nike ranked first with a Media Impact Value™ (MIV®) of 2.83 billion U.S. dollars, while adidas stood in second place with a total MIV® of roughly 2.36 billion dollars.
Media Impact Value™ of the most powerful brands in sportswear worldwide in 2023
(in billion U.S. dollars)
The Media Impact Value™ (MIV®) is an algorithm created by Launchmetrics used to measure and benchmark the impact of all media placements and mentions across different voices within the fashion, lifestyle, and beauty industries.
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Launchmetrics. (July 31, 2024). Media Impact Value™ of the most powerful brands in sportswear worldwide in 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1389671/powerful-brands-in-sportswear-worldwide/
Launchmetrics. "Media Impact Value™ of the most powerful brands in sportswear worldwide in 2023 (in billion U.S. dollars)." Chart. July 31, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1389671/powerful-brands-in-sportswear-worldwide/
Launchmetrics. (2024). Media Impact Value™ of the most powerful brands in sportswear worldwide in 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1389671/powerful-brands-in-sportswear-worldwide/
Launchmetrics. "Media Impact Value™ of The Most Powerful Brands in Sportswear Worldwide in 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 31 Jul 2024, https://www.statista.com/statistics/1389671/powerful-brands-in-sportswear-worldwide/
Launchmetrics, Media Impact Value™ of the most powerful brands in sportswear worldwide in 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1389671/powerful-brands-in-sportswear-worldwide/ (last visited December 21, 2024)
Media Impact Value™ of the most powerful brands in sportswear worldwide in 2023 (in billion U.S. dollars) [Graph], Launchmetrics, July 31, 2024. [Online]. Available: https://www.statista.com/statistics/1389671/powerful-brands-in-sportswear-worldwide/
