Leading sources of MIV® in sportswear in 2022

Published by Statista Research Department, Sep 25, 2024
In 2022, Media sources were the leading source of Media Impact Value™ (MIV®) in the sportswear industry, accounting for roughly 56 percent of total MIV. Influencers were the second largest source, responsible for approximately 18 percent.

Share of Media Impact Value™ in sportswear worldwide in 2022, by source

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Release date

May 2023

Region

Worldwide

Survey time period

2022

Supplementary notes

Media Impact Value™ is Launchmetrics' AI-powered, proprietary metric allowing brands to assign a monetary value to every post, interaction or article to measure impact and identify contributions to brand performance across Voices, channels and regions. This single measurement standard lets you compare and understand which strategies create the most media impact across print, online and social by reflecting the audience perspective.

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Statistics on " Sportswear industry in France "

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Overview

6

International trade

6

French market

8

Companies and brands

8

Consumption

6

Spending

8

Further related statistics

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Sportswear industry in FranceSports brandsSports on TVSports in EuropeSporting goods in Germany
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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  • Premium Statistics

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For teams of up to 5 people
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per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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