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Quarterly Klarna penetration, online or offline, in Spain 2018-2024
Klarna adoption for in-store payments in Spain was higher in 2024 than it was in early 2020, indicating a growing use among consumers. This is according to two different questions asked throughout multiple surveys from Statista's Consumer Insights. The figures shown here refer to the share of respondents who indicated they used Klarna in the last 12 months, either for POS transactions with a mobile device in stores and restaurants or for online shopping. None of the respondents from Spain indicated they had used Klarna in a POS setting between July 2023 and June 2024 - with less than one out of 10 respondents saying they used Klarna during this same time for online payments.