In the United States, a 2023 survey revealed that contracted, freelance, or temporary employees used digital coupons the most, with 80 percent of respondents reporting this. Additionally, paper coupons were most popular among retired respondents, with 63 percent.
Share of shoppers using digital vs. paper coupons in the United States as of 2023, by employment status
Characteristic
Digital coupons
Paper coupons
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Researchscape. (February 5, 2023). Share of shoppers using digital vs. paper coupons in the United States as of 2023, by employment status [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1389558/digital-paper-coupons-usage-us-employment-status/
Researchscape. "Share of shoppers using digital vs. paper coupons in the United States as of 2023, by employment status." Chart. February 5, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1389558/digital-paper-coupons-usage-us-employment-status/
Researchscape. (2023). Share of shoppers using digital vs. paper coupons in the United States as of 2023, by employment status. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1389558/digital-paper-coupons-usage-us-employment-status/
Researchscape. "Share of Shoppers Using Digital Vs. Paper Coupons in The United States as of 2023, by Employment Status." Statista, Statista Inc., 5 Feb 2023, https://www.statista.com/statistics/1389558/digital-paper-coupons-usage-us-employment-status/
Researchscape, Share of shoppers using digital vs. paper coupons in the United States as of 2023, by employment status Statista, https://www.statista.com/statistics/1389558/digital-paper-coupons-usage-us-employment-status/ (last visited July 22, 2024)
Share of shoppers using digital vs. paper coupons in the United States as of 2023, by employment status [Graph], Researchscape, February 5, 2023. [Online]. Available: https://www.statista.com/statistics/1389558/digital-paper-coupons-usage-us-employment-status/