On average, in the United States digital coupons were preferred more than paper coupons regardless of marital status. The exception being widowed persons, where 72 percent used paper coupons more often than digital coupons, according to a 2023 study.
Share of shoppers using digital vs. paper coupons in the United States as of 2023, by marital status
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Researchscape. (February 5, 2023). Share of shoppers using digital vs. paper coupons in the United States as of 2023, by marital status [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1389542/digital-paper-coupons-usage-us-marital-status/
Researchscape. "Share of shoppers using digital vs. paper coupons in the United States as of 2023, by marital status." Chart. February 5, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1389542/digital-paper-coupons-usage-us-marital-status/
Researchscape. (2023). Share of shoppers using digital vs. paper coupons in the United States as of 2023, by marital status. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1389542/digital-paper-coupons-usage-us-marital-status/
Researchscape. "Share of Shoppers Using Digital Vs. Paper Coupons in The United States as of 2023, by Marital Status." Statista, Statista Inc., 5 Feb 2023, https://www.statista.com/statistics/1389542/digital-paper-coupons-usage-us-marital-status/
Researchscape, Share of shoppers using digital vs. paper coupons in the United States as of 2023, by marital status Statista, https://www.statista.com/statistics/1389542/digital-paper-coupons-usage-us-marital-status/ (last visited December 30, 2024)
Share of shoppers using digital vs. paper coupons in the United States as of 2023, by marital status [Graph], Researchscape, February 5, 2023. [Online]. Available: https://www.statista.com/statistics/1389542/digital-paper-coupons-usage-us-marital-status/
