On average, in the United States digital coupons were preferred more than paper coupons regardless of marital status. The exception being widowed persons, where 72 percent used paper coupons more often than digital coupons, according to a 2023 study.
Share of shoppers using digital vs. paper coupons in the United States as of 2023, by marital status
Characteristic
Digital coupons
Paper coupons
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Researchscape. (February 5, 2023). Share of shoppers using digital vs. paper coupons in the United States as of 2023, by marital status [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1389542/digital-paper-coupons-usage-us-marital-status/
Researchscape. "Share of shoppers using digital vs. paper coupons in the United States as of 2023, by marital status." Chart. February 5, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1389542/digital-paper-coupons-usage-us-marital-status/
Researchscape. (2023). Share of shoppers using digital vs. paper coupons in the United States as of 2023, by marital status. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1389542/digital-paper-coupons-usage-us-marital-status/
Researchscape. "Share of Shoppers Using Digital Vs. Paper Coupons in The United States as of 2023, by Marital Status." Statista, Statista Inc., 5 Feb 2023, https://www.statista.com/statistics/1389542/digital-paper-coupons-usage-us-marital-status/
Researchscape, Share of shoppers using digital vs. paper coupons in the United States as of 2023, by marital status Statista, https://www.statista.com/statistics/1389542/digital-paper-coupons-usage-us-marital-status/ (last visited July 22, 2024)
Share of shoppers using digital vs. paper coupons in the United States as of 2023, by marital status [Graph], Researchscape, February 5, 2023. [Online]. Available: https://www.statista.com/statistics/1389542/digital-paper-coupons-usage-us-marital-status/