In 2023, the generational cohort that desired personalized product recommendations the most when making online purchases were Gen Z consumers, with 47 percent of respondents expressing this preference. Millennial shoppers closely followed, with 46 percent. Furthermore, four out of ten Gen X consumers also valued online personalized product recommendations, while Baby Boomers exhibited the least enthusiasm, with only 36 percent indicating their wish for them.
Share of shoppers wanting personalized product recommendations when buying online worldwide in 1st quarter 2023, by generational cohort
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* Consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Italy, New Zealand, Sweden, Norway, Portugal, Poland, and Finland.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
The source does not provide a release date, the date used is that of last access.
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Klarna. (April 1, 2023). Share of shoppers wanting personalized product recommendations when buying online worldwide in 1st quarter 2023, by generational cohort [Graph]. In Statista. Retrieved July 16, 2024, from https://www.statista.com/statistics/1389507/consumers-wanting-online-personalized-product-recommendations-generations/
Klarna. "Share of shoppers wanting personalized product recommendations when buying online worldwide in 1st quarter 2023, by generational cohort." Chart. April 1, 2023. Statista. Accessed July 16, 2024. https://www.statista.com/statistics/1389507/consumers-wanting-online-personalized-product-recommendations-generations/
Klarna. (2023). Share of shoppers wanting personalized product recommendations when buying online worldwide in 1st quarter 2023, by generational cohort. Statista. Statista Inc.. Accessed: July 16, 2024. https://www.statista.com/statistics/1389507/consumers-wanting-online-personalized-product-recommendations-generations/
Klarna. "Share of Shoppers Wanting Personalized Product Recommendations When Buying Online Worldwide in 1st Quarter 2023, by Generational Cohort." Statista, Statista Inc., 1 Apr 2023, https://www.statista.com/statistics/1389507/consumers-wanting-online-personalized-product-recommendations-generations/
Klarna, Share of shoppers wanting personalized product recommendations when buying online worldwide in 1st quarter 2023, by generational cohort Statista, https://www.statista.com/statistics/1389507/consumers-wanting-online-personalized-product-recommendations-generations/ (last visited July 16, 2024)
Share of shoppers wanting personalized product recommendations when buying online worldwide in 1st quarter 2023, by generational cohort [Graph], Klarna, April 1, 2023. [Online]. Available: https://www.statista.com/statistics/1389507/consumers-wanting-online-personalized-product-recommendations-generations/
