Quarterly Apple Pay penetration, online or offline, in Sweden 2019-2024
Apple Pay adoption for in-store payments in Sweden was higher in 2024 than it was in early 2020, as its use among consumers continued to grow. This is according to two different questions asked throughout multiple surveys from Statista's Consumer Insights. The numbers shown here refer to the share of respondents who indicated they used Apple Pay in the last 12 months, either for POS transactions with a mobile device in stores and restaurants or for online shopping. 48 percent of the respondents from Sweden indicated they had used Apple Pay in a POS setting between July 2023 and June 2024 - with an additional three out of 10 saying they used Apple Pay during this same time for online payments.