In 2023, nearly half of consumers in the United States wished for personalized service when buying online, coming first in a ranking of 17 countries. Spanish and Australian shoppers closely followed, with 42 percent of respondents expressing the same preference. Meanwhile, 39 percent of Irish consumers also valued personalized online service, while Dutch consumers expressed the least interest at 26 percent.
Share of shoppers wanting personalized service when buying online in selected countries worldwide in 2023
* 17,218 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Italy, New Zealand, Sweden, Norway, Portugal, Poland, and Finland.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
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Klarna. (April 1, 2023). Share of shoppers wanting personalized service when buying online in selected countries worldwide in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1389481/consumers-wanting-personalized-online-service/
Klarna. "Share of shoppers wanting personalized service when buying online in selected countries worldwide in 2023." Chart. April 1, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1389481/consumers-wanting-personalized-online-service/
Klarna. (2023). Share of shoppers wanting personalized service when buying online in selected countries worldwide in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1389481/consumers-wanting-personalized-online-service/
Klarna. "Share of Shoppers Wanting Personalized Service When Buying Online in Selected Countries Worldwide in 2023." Statista, Statista Inc., 1 Apr 2023, https://www.statista.com/statistics/1389481/consumers-wanting-personalized-online-service/
Klarna, Share of shoppers wanting personalized service when buying online in selected countries worldwide in 2023 Statista, https://www.statista.com/statistics/1389481/consumers-wanting-personalized-online-service/ (last visited December 21, 2024)
Share of shoppers wanting personalized service when buying online in selected countries worldwide in 2023 [Graph], Klarna, April 1, 2023. [Online]. Available: https://www.statista.com/statistics/1389481/consumers-wanting-personalized-online-service/
