Apple Pay use in Italy 2024

Apple Pay adoption for in-store payments in Italy was higher in 2024 than it was in early 2020, signaling a growing use among consumers. This is according to two different questions asked throughout multiple surveys from Statista's Consumer Insights. The numbers shown here refer to the share of respondents who indicated they used Apple Pay in the last 12 months, either for POS transactions with a mobile device in stores and restaurants or for online shopping. 38 percent of the respondents from Italy indicated they had used Apple Pay in a POS setting between July 2023 and June 2024 - with an additional 15 percent saying they used Apple Pay during this same time for online payments.

Apple Pay usage either for online payments or at POS in Italy from 2018 to 2nd quarter of 2024

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Release date

July 2024

More information

Region

Italy

Survey time period

July 3, 2023, to June 17, 2024

Number of respondents

12,000+ per country

Age group

18-64 years

Special properties

Internet users; respondents who used online payment methods or mobile payment methods in the past 12 months

Method of interview

Online survey

Supplementary notes

The questions were phrased by the source as follows: "Which online payment services have you used in the past 12 months? (multi-pick)" and "Which of these services have you used in the past 12 months to pay in stores, restaurants or other points of sale with your smartphone? (multi-pick)".

Some countries in Statista's Global Consumer Survey are part of an extended questionnaire. More information on the methodology can be found here.

For countries/territories receiving the extended questionnaire the Global Consumer Survey utilizes a rolling survey system with four survey waves per year: The most recent data set contains the interviews of the last 12 months. This ensures trend stability and a higher number of interviews available for analysis, allowing you to adequately analyze smaller target groups, media and brands.

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